Those who attended the first virtual iteration in 2020 were able to interact and learn from a fun conversation that brings together a group of different voices. On June 22nd, the 49ers will also host the 2021 49ers PRIDE LGBTQ+ Activism in Sports Panel for the third consecutive year. It’s not fully possible to lead unless we feel safe to feel ourselves.” If you’re not yourself, how could you be a leader? Sports develops leaders. “I want everyone to have an opportunity to play sports, and have it be a positive experience. “Sports is something that reveals character and builds character in a way that almost nothing else in school or in work can,” Gordon echoed. "It is also important that we encourage athletes of all ages to be themselves.
#49ERS GAY PRIDE LOGO SERIES#
“We hope the takeaway from this series is that no matter how you identify, you're always welcome with the 49ers," said Jenni Luke, 49ers VP, Community Impact. The series will contain several feature-content pieces, telling stories through music, imagery, and real life experience. Throughout the month of June, 49ers PRIDE will also be releasing a new video series, Meet The Faithful, in which die-hard Niner fans who identify as members of the LGBTQ+ community talk about what it means for them to be ‘Faithful To The Bay’. “It’s very authentic to us as part of the Bay Area, but as a global brand we can bring this message to the entire world.”ġ00% of the 49ers proceeds from the merchandise will go to SF LGBT Center, Oakland LGBTQ, Center and The LGBTQ Youth Space, as the Niners organization expands on the $150,000 they have donated since 2005 to local and national nonprofits that support and advocate for the LGBTQ+ community, tripling down on their commitment to the Bay. “As a global brand ourselves, we love to work with other global brands, as well as with local brands when possible, to amplify our message and share it with larger audiences that might not have been reached,” Gordon told SFist in an exclusive interview. In partnership with Fanatics, the 49ers have released a handful of black and white shirts and crop tops with different sleeve lengths, all donning a bright, color-blasted San Francisco 49ers logo. Doing it your own way is faithful to the Bay." "I love seeing how our fans wear these pieces and express their style.
It represents the individuality, spirit, and love of our fans," said Hannah Gordon, 49ers Chief Administrative Officer and General Counsel and designer of the collection. "This collection is about being seen and celebrated in every sense. The 49ers PRIDE collection is the first gender-neutral retail line released by an NFL team, and the franchise is using the PRIDE t-shirts and crops as an opportunity to further engage with their audience while creating space for people to feel comfortable and recognized. With 49ers PRIDE, the first official NFL fan club to engage and support LGBTQ+ and allies, the San Francisco 49ers announced yesterday morning their plans to celebrate June LGBTQ+ Pride Month, featuring a new, genderless, two-piece collection designed by 49ers’ own Chief Administrative Officer and General Counsel, Hannah Gordon. The San Francisco 49ers announced plans Thursday morning to celebrate LGBTQ+ Pride Month, unveiling the new 2021 49ers Pride Collection, a first of its kind, as well as plans for a new ‘Meet the Faithful’ series and their annual Activism in Sports Panel.